Affirmative Fair Housing Marketing Plan (AFHMP)
This form provides guidance for the Affirmative Fair Housing Marketing Plan (AFHMP) for Multifamily Housing. It is essential for applicants and developers seeking HUD approval. The form assists in documenting marketing plans to ensure compliance with fair housing laws.
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Who needs the Affirmative Fair Housing Marketing Plan (AFHMP)?
1
Developers applying for HUD funding for housing projects.
2
Property owners wishing to comply with fair housing marketing requirements.
3
Housing authorities needing to document their marketing efforts.
4
Organizations involved in housing and urban development.
5
Marketing professionals working on housing-related campaigns.
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What are the instructions for submitting this form?
To submit this form, you can email it to the relevant HUD office. Ensure that all fields are completed accurately before submitting. Alternatively, submit a physical copy to the appropriate address as indicated in the guidelines, or use online submission methods when available. For best practice, retain a copy for your records.
What are the important dates for this form in 2024 and 2025?
The AFHMP form is subject to HUD guidelines. Important dates for submissions typically center around annual project evaluations and reviews, with specific deadlines announced in advance by HUD.

What is the purpose of this form?
The purpose of this form is to outline the marketing strategies that will be used to ensure that persons of all backgrounds are informed about housing opportunities. It provides a framework for applicants to justify their marketing plan in compliance with Affirmative Fair Housing laws. Completing the AFHMP ensures that developers and property owners are actively working to promote equal housing opportunities.

Tell me about this form and its components and fields line-by-line.

- 1. Project Name & Address: Details of the project including name, address, and contact information.
- 2. Managing Agent Information: Contact details for the managing agent overseeing the project.
- 3. Marketing Plan Type: Type of marketing plan that will be implemented.
- 4. Demographics of Project Market Area: Information regarding the demographics in the project’s market area.
- 5. Residency Preference Information: Details about any residency preferences that may be in effect.
- 6. Evaluation of Marketing Activities: Process for evaluating the effectiveness of marketing strategies.
What happens if I fail to submit this form?
Failing to submit this form may delay the approval of your housing project. It could result in missed funding opportunities and compliance issues with HUD regulations. Timely submission is critical for maintaining eligibility.
- Delays in Project Approval: Failure to submit can result in significant delays in project timelines.
- Compliance Issues: Non-submission may lead to violations of fair housing regulations.
- Loss of Funding: Missing submissions may result in losing access to HUD funding opportunities.
How do I know when to use this form?

- 1. Applying for HUD Funds: Essential for documenting your marketing approach when seeking funding.
- 2. Demonstrating Fair Housing Compliance: Used to ensure marketing meets fair housing standards.
- 3. Housing Project Planning: Important for collaborative planning with stakeholders in housing development.
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